“Just remember that finishing lines are good, but their most important role is to get you over the start line in the first place.”

This little piece of wisdom is from Stevie Smith (not the poet). Stevie embarked on a human-powered journey around the world — Expedition 360 — and reached Hawaii under pedal power*. I learned about him from a little chapter in One Man and His Bike by Mike Carter. The chapter where he speaks with Stevie I immediately reread as soon as I finished it.

Mike also shared this deeper and more poetic version of the same insight:

“Happiness is the acceptance of the journey as it is now, not the promise of the other shore”

*Stevie’s companion Jason Lewis completed the circumnavigation of the world 13 years after they began.

Finishing lines

Sexy Value is what you get when someone can launch something that is not only cheaper but also better. It’s a near irresistible proposition.

Most new things that are better don’t tend to also be cheaper—increased quality usually has a corresponding increase in cost. So Sexy Value is often made possible through a new technology or approach. It’s like when the first taxi apps started appearing. To me, the first experience was just so much better than what I was used to—no trying to catch a taxi in the rain, seeing when the cab would arrive and simple, non-awkward, no swinging by the ATM payments—and yet at the same time, it was also cheaper.

Sexy Value is not the only way to compete. If you make something better, people will pay for the value it provides them. But you’re on to a winner if you can also do it cheaper.

Sexy Value is a name, I believe, from Ogilvy and Mather.

You might also like another model of theirs: The Big Ideal.

Sexy value

I hadn’t given much thought to hope, beyond it being a nice feeling to have, until I heard of CR Snyder’s cognitive model for hope which shed a new light on it for me. He proposed a model of hope where (paraphrasing) an individual may be hopeful if they have:

Goals they desire. If you don’t or can’t picture any future state you’d like then you won’t have a lot of hope.

Pathways. You need to see some ways that you may make step-by-step progress towards a goal.

Willpower or agency. You need to be motivated and believe that you have the ability to succeed at your goal.

With all of these you can imagine feeling hopeful. Without any one of them and you probably won’t so much.

The mountain is the Ogre, a wholly impossible looking peak scaled by Doug Scott and others for which I would have had zero hope to climb (no pathways, no willpower) and yet they remarkably did.

HT once again to Brené Brown in Dare to Lead.

Get my new weekly sketch in your inbox

Hope