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The Effect Effect illustration: two colleagues are left in no doubt as to the veracity of research presented to them because it has been labelled as an "effect". Indeed, one heads straight off to tell their friends about it.

The Effect Effect

It’s named Streisand after Barbara Streisand tried to have an aerial photo of her house removed from a set of California coastline photos intended to document coastal erosion. Views of the photo apparently went from 6 to 420,000.

More about the Streisand effect.

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